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Disciplines and methodology integration we use for a deep exploration of consumer and context. Trends representations in different social groups and socio-economic levels. Innovation opportunities and territories.
Trends Observatory. Inspiration Tours. Cool hunting. Trendsetters Monitor. Trend Briefings. Product Tracking.
Creation of concepts & product naming. Content Generation. Planning.
Focus groups. Interviews & Ethnography. Shopping & Retail experiences. Quantitative Studies. Semiotic Context.
Inspiration Workshops. Idea Laboratories with consumer’s ideation. Opportunity Settings & Territories Assessment.
We research. We diagnose. We solve challenges. We align Corporate Culture and Strategy.
Research. Trend-hunting. Actionable Strategies and Gender-sensitive. Corporate Mentoring.