Cómo retener audiencias ante el fantasma del FOMA
FORBES por Mariela Mociulsky El peor escenario, la pesadilla más temida para cualquier marca es, sin duda, perder audiencia. Este miedo, que sobrevuela como un
This learning curve derives from more than 20 years of experience in market research, trend analysis, and strategic consulting.
These are some of the topics our clients consult us about.
FORBES por Mariela Mociulsky El peor escenario, la pesadilla más temida para cualquier marca es, sin duda, perder audiencia. Este miedo, que sobrevuela como un
La tecnología, lo social, la coyuntura, el rol del trabajo y el liderazgo son las olas que hoy hay que surfear para anticipar lo que
Mariela Mociulsky, fundadora y CEO de Trendsity, dio cátedra sobre cómo implementar la comunicación 5.0 LA NACIÓN por Victoria Vera Ziccardi Fue durante el capítulo
Disciplines and methodology integration we use for a deep exploration of consumer and context. Trends representations in different social groups and socio-economic levels. Innovation opportunities and territories.
Trends Observatory. Inspiration Tours. Cool hunting. Trendsetters Monitor. Trend Briefings. Product Tracking.
Creation of concepts & product naming. Content Generation. Planning.
Focus groups. Interviews & Ethnography. Shopping & Retail experiences. Quantitative Studies. Semiotic Context.
Inspiration Workshops. Idea Laboratories with consumer’s ideation. Opportunity Settings & Territories Assessment.
We research. We diagnose. We solve challenges. We align Corporate Culture and Strategy.
Research. Trend-hunting. Actionable Strategies and Gender-sensitive. Corporate Mentoring.
We believe in the power of observing, listening, analyzing, as well as innovating. Because, more than what we do, we are defined by how we do it.
The encouragement of a “cultural insiders” network is key to access the world which is not within a massive scope. In this way, we nourish brands with inspiration.
For a comprehensive and deep look, we have create a regional team made up by sociologists, semiologists, anthropologists, psychologists, quantitative analysts, cool hunters, planners and key models
For more than two decades, these companies continue trusting in our experience:
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Buenos Aires,
Monroe 2248 2 B – CABA
Argentina – (5411) 4798-0562
México D.F.
International Call (00521) 55 1863 1262
National Call (044) 55 1863 1262
Call from a mobile 55 1863 1262