DOSSIER por Mariela Mociulsky Los ejes conceptuales que atravesaron 2022 (un año cargando e incertidumbre donde los formatos híbridos ganaros protagonismo) interpelan cambios de paradigma
Disciplines and methodology integration we use for a deep exploration of consumer and context. Trends representations in different social groups and socio-economic levels. Innovation opportunities and territories.
Investigating specific opportunities of growth and of the business.
Identifying consumption and emerging profile patterns.
Interpreting social, cultural and consumption trends in all social groups and socioeconomic levels.
Accompanying our clients in transformation and innovation processes.
We are TRENDSETTERS
The encouragement of a “cultural insiders” network is key to access the world which is not within a massive scope. In this way, we nourish brands with inspiration.
Trendsity Team
For a comprehensive and deep look, we have create a regional team made up by sociologists, semiologists, anthropologists, psychologists, quantitative analysts, cool hunters, planners and key models
Psychology Graduate (Universidad de Buenos Aires), with postgraduate studies at IAE (Management Development), in Market Research and Public Opinion (UBA) and Social Psychology.
Food Technology Graduate (UCA), with postgraduate studies in Marketing Management (Master USal SUNY) and Social Media Management (University of Torcuato Di Tella)
She began her working career in Argentina and in 2007 she moved to Mexico City, specializing in Branding, Brand Strategy and Innovation (Design Thinking).
Advertising Graduate (PUCRS, Brazil) with a Master in Marketing (UFRGS, Brazil). Consultant in Market Studies with 25 years of experience in projects for startups and first level companies.
Fashion Designer FADU (UBA). In charge of the Area of Administration and Finance, with more than 12 years of experience and from 2014 in Trendsity SRL.