About Us


For a comprehensive and deep look, we create a regional team made up by sociologists, semiologists, anthropologists, psychologists, quantitative analysts, cool hunters, planners and key market referents.

Mariela Mociulsky

Mariela Mociulsky

CEO & Founder

Degree in Psychology (UBA), with postgraduate studies in IAE and IESE (Management Development, Commercial Strategy), in Market Research and Public Opinion, Psychology and Advertising (UBA) and Social Psychology (Pichon Riviere).

Specialized in Market Research and Trend Analysis. With more than 20 years of experience developed in premium platform Consultancies addressing projects of regional scope for leading brands.

She was General Manager of Consumer Trends of the CCR Group for Argentina, Paraguay and Uruguay. 

As from 2007 she is CEO and Founder of Trendsity.

President of Saimo, Sociedad Argentina de Investigadores de Marketing y Opinión (Argentinean Association of Marketing and Opinion Researchers)

Professor in Programs of the Universidad de San Andrés, Universidad de Palermo and Universidad Siglo XXI. Speaker in Seminars and Universities in the Region. Esomar Partner.

Lorena Coroni

Lorena Cironi

Director of the Area of Quantitative Studies

Commercialization Graduate (UADE), with postgraduate studies in Strategic Planning (UBA) and Management Development (IAE).

She has 20 years of experience in markets research, and Brand Marketing developed in different industries, such as Technology, Massive Consumption, and Services.

She worked at the Marketing Insights Area leading projects of regional scope for massive consumption brands, such as in Brand Marketing of leading brands and new products development.

Her professional experience was performed in premier marketing agencies, as well as in Research Consultancies where she was the Senior Projects Director (Grupo CCR and La Punta del Ovillo). She made her career at BAT (British American Tobacco) in the area of Marketing Insights and Regional Brand Marketing for Argentina, Chile, Uruguay, and Paraguay.

She is member of SAIMO.

Cecilia Schultz

Cecilia Schultz

General Director of Projects

Commercialization Graduate (UADE), with postgraduate studies in Management Development (IAE).

Her professional experience was carried out in Brand Marketing, with more than 15 years of experience in multinational companies. In her latest position within the Beverage industry, she was in charge of the strategy Development of brands and communication campaigns for the region (Cono sur and LatAm), as well as the launching of new products of the portfolio.

Nowadays, she is Projects Director of Trendsity.

Laura Mazur

Laura Mazur

Executive Director

Psychology Graduate (UBA), with postgraduate studies in Social Politics (UBA) and Cultural Management (Flacso). Broad experience in research, design and performance of training programs and consultancy in topics of organizational development. For 12 years she worked as Senior Manager in the Area of Executive Education of the Universidad de San Andrés, responsible for the diagnoses and design of tailor-made training programs for first-class organizations and companies.

Currently, she is Director of the Area of Consultancy, Training and Development in Trendsity Latam. Partner of Saimo.

About Us 1

María Inés Ferrando

Projects Director and Senior Analyst

Psychology Graduate (Universidad de Buenos Aires), Master in Market Research and postgraduate studies in Marketing.

With almost 25 years of experience in Markets Research and Marketing, with strategic vision of businesses developed in different agencies and multinational companies of massive consumption, with solid expertise in innovation and brand strategies definition processes.

Previous to joining the team at Trendsity, she worked during 8 years in Kimberly Clark as Consumer Insights Manager and then as Regional Senior Brand Manager.  

Now she is Projects Director, Senior Analyst and expert in Innovation in Trendsity.

Melany Melnizky

Melany Melnizky

Projects Manager

Advertising Student at the Universidad de Ciencias Empresariales y Sociales (UCES).

Projects Area. From 2016 in Trendsity SRL.

About Us 2

Ilton Teitelbaum

Brazil Partner

Advertising Graduate (PUCRS, Brazil) with a Master in Marketing (UFRGS, Brazil). Consultant in Market Studies with 25 years of experience in projects for startups and first level companies.

Professor of the Areas of Advertising and Marketing in the Escuela de Comunicación from PUCRS. Coordinator of LabPsq (Research Laboratory) of FAMECOS/PUCRS, leading from 2012 the management of the Project 18/34 – Profile of the Young Brazilian.

Partner of Trendsity in Brazil since 2016.

María Ruarte

María Ruarte

Administration and Finance

Fashion Designer FADU (UBA).

In charge of the Area of Administration and Finance, with more than 12 years of experience and from 2014 in Trendsity SRL.

Tomás del Azar

Tomás del Azar

Asistente de Administración

Asistente de Administración en Trendsity. Estudiante de Piano