What’s Behind The Vegetarian Boom In Meat-Loving Argentina

WORLDCRUNCH

Mariela Mociulsky, head of Trendsity, a consultancy specializing in trends, has her own take on why youngsters should be turning to “green” eating: “They are always ahead of things and show they are open to changing some consumer habits,” she says. There are also a lot of young people, Mociulsky adds, who are militant in their defense of animals and the environment.

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